MALDIVES:  Bollywood superstar Katrina Kaif has been officially appointed the Global Brand Ambassador for the Maldives by the Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives.

The announcement was made as part of the Maldives’ “Sunny Side of Life” Global Summer Campaign, which aims to promote the island nation’s tourism worldwide. Katrina Kaif will represent the Maldives in global promotions, highlighting its luxury experiences, crystal-clear waters, and natural beauty.

Katrina Kaif said: “The Maldives represents the pinnacle of luxury and natural beauty. I’m honoured to be chosen as the face of this campaign and excited to help people around the world discover this magical destination.”

Visit Maldives CEO Ibrahim Shiuree expressed confidence in Katrina’s influence, saying her global appeal and vibrant personality make her an ideal representative of the Maldives’ serene yet glamorous tourism brand.

This strategic partnership also comes ahead of Indian Prime Minister Narendra Modi’s planned visit to the Maldives, further strengthening bilateral and tourism ties between the two countries.