The Nepali cinema industry had been thriving after a string of box office successes, including hits like Chhakka Panja 5, 12 Gaun, Purna Bahadurko Sarangi, Hraswa Dirgha, and Tel Visa. These triumphs fueled filmmakers’ excitement, and in just the first nine months of this year, over 138 films were registered for production. However, the months of Poush and Magh brought a harsh reality check, as even a dozen new releases failed to make a significant impact at the box office.

Even films starring popular actors struggled to draw crowds. Karsang, featuring Dayahang Rai and Jitu Nepal, and Actor, starring superstar Pradeep Khadka, were expected to perform well but both flopped. This downturn has prompted producers to reconsider their investments and future projects.

Actor faced additional hurdles, with legal issues delaying its release by two days. Initially set for a Wednesday premiere, it was rescheduled to Friday, hoping for a weekend surge in viewership. However, despite the delay, the film failed to gross even 10 million NPR by the end of its opening week on Magh 18.

Meanwhile, Priyanka Karki took creative steps to promote her film Mummy, donning a ghost costume and roaming New Road to create a viral buzz on social media. Her dance videos were widely shared, but when it came to filling theater seats, the audience didn’t show up.

This situation has made one thing clear: no amount of hype or controversy can save a lackluster film. If the content doesn’t resonate with viewers, no marketing strategy will work.

With 10 more films scheduled for release in Fagun, all eyes are on the box office. Will the industry recover, or will the lean spell continue? Only time will tell!