How Nora Fatehi’s ‘Snake’ Became a Sensation in Nepal

February 7, 2025
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The song Snake, a collaboration between Bollywood dancer and singer Nora Fatehi and American artist Jason Derulo, has gone viral globally.

The track has garnered significant attention due to the high-profile collaboration between two major stars from Bollywood and Hollywood.

In Nepal, Snake has been gaining momentum, with hundreds of videos on YouTube, TikTok, and Instagram Reels featuring the song.

Both celebrities and ordinary users have created Reels for it, and currently, a video featuring Priyanka Karki and Kavita Nepali is trending on Reels.

Priyanka’s video has encouraged many Nepali TikTokers and fans to create their own content with the song.

Snake was among the top 10 most-watched songs on YouTube in January, and it ranked seventh on YouTube’s Chartbuster list of the most-watched songs in Nepal as of Wednesday.

In India, it has claimed the top spot as one of the most-watched songs globally.

The music video features Nora Fatehi in a modern-day Nagin avatar, blending traditional and contemporary elements.

Both Fatehi and Jason Derulo are international superstars, with massive followings across the globe.

Fatehi is known for her stunning dance performances and hit songs like Dilbar, O Saki, and Garmi, while Jason Derulo is famous for his global hits such as Swalla, Take You Dancing, and Savage Love.

With millions of followers on social media platforms worldwide, the two artists’ combined fanbase helped propel Snake to viral status almost immediately after its release.

The song’s promotion was strategically executed, with both artists posting extensively on Instagram, TikTok, and YouTube.

Fatehi’s unmatched dance moves and Derulo’s engaging presence on social media helped generate buzz around the song, contributing significantly to its success.

In Nepal, Snake gained popularity in large part because of Nora Fatehi’s Bollywood influence.

Her previous songs have always been well-received in the country, and Jason Derulo’s previous tracks have also made waves.

Currently, Nepali social media users are actively engaging with the song, making it a dominant presence online.

Another standout feature of Snake is its unique blend of Eastern and Western musical styles, appealing to a wide range of listeners.

Shot in Morocco’s stunning locations, the music video’s visuals add another layer of beauty to the song.

With Nora Fatehi’s captivating dance and Jason Derulo’s charismatic presence, the video has become even more engaging.

With its ongoing popularity on social media, Snake is expected to continue dominating the charts in Nepal.

As the song maintains its high social media presence, it is likely to stay one of the most hyped tracks for some time.