Valentine’s Day: An event marked by romance and consumerism

February 14, 2025
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KATHMANDU: February 14 is celebrated as Valentine’s Day, also known as ‘Love Day,’ a global occasion that combines romance, tradition, and the commercial aspect of gift-giving.

Observed worldwide, this day commemorates the legacy of Saint Valentine, a Christian martyr executed in 269 AD, whose actions are believed to have inspired the holiday.

Valentine’s Day has roots in both folklore and history. One widely told legend claims that Saint Valentine miraculously restored the sight of his judge’s blind daughter.

Before his execution, he sent her a letter signed “Your Valentine,” a gesture that later became the foundation of the modern practice of exchanging loving messages.

The Feast of Saint Valentine, instituted by Pope Gelasius in 496 AD, was established to honor the martyr’s sacrifice and his commitment to love and kindness.

In the present day, Valentine’s Day has evolved into a commercial phenomenon, generating billions in global sales.

People use the day to express affection through the exchange of flowers, chocolates, and personalized gifts, with some going above and beyond with romantic trips or elaborate surprises.

Sending Valentine’s cards, a tradition that dates back to the 15th century, remains one of the most enduring practices.

While rooted in Christian tradition, Valentine’s Day is now widely celebrated by individuals from diverse cultures, transcending its religious origins to become a global celebration of love.

Common symbols of the day include heart shapes, doves, and Cupid, each representing love and passion.

Despite its popularity, the increasing commercialization of Valentine’s Day has raised concerns.

Critics argue that the true spirit of the day has been overshadowed by consumerism, as people often feel pressured to spend on lavish gifts and flowers.

Nevertheless, many still view the day as a meaningful opportunity to reconnect with loved ones, reflect on relationships, and celebrate love in all its forms.

In Nepal, couples and lovers are marking the occasion by exchanging gifts and enjoying quality time together.

Flower shops, gift stores, and card outlets are bustling as people seek the perfect expressions of affection.

Whether it’s a handwritten note, a bouquet of roses, or a lavish dinner, Valentine’s Day is a rare moment when people globally unite in expressing love and gratitude.

As the world observes Valentine’s Day, it continues to be a unique celebration of love, tradition, and commercialism, uniting individuals across cultures in a shared appreciation of romance.