A name paired with poker and Las Vegas lore now has a place on the neon-lit Strip following the rebranding of an iconic hotel with a memorable history at a crossroads shared with some of the most recognizable casinos in the world.

The Horseshoe Las Vegas Hotel & Casino and its corporate owner, Caesars Entertainment Corp., hosted ceremonies Friday to mark the name change from Bally’s Las Vegas, before it again hosts the upcoming 54th annual World Series of Poker.

“Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas,” Jason Gregorec, Horseshoe senior vice president and general manager, said in a statement.

The 2,800-room property once was the MGM Grand Hotel, where a historic fire in 1980 killed 87 people. It was Bally’s Las Vegas for 36 years.

Renovations and renaming harken back to Binion’s Horseshoe, a hotel and gambling hall in downtown’s “Glitter Gulch” where the World Series of Poker began.

It also puts the Horseshoe marquee across the street from the Bellagio and its fountains, Caesars Palace and its statues and the glittery Flamingo Las Vegas.

Jack Binion, 86, a former casino executive and member of the American Gaming Association and World Series of Poker halls of fame, was set to present a lucky horseshoe from his family’s ranch at an event also including “Jubilee!” costumes recalling the feathery Bally’s revue that ran for 35 years before closing in 2016.