One97 Communications, which owns the brand Paytm on Monday launched its latest innovation – Card Soundbox, which is intended to empower merchants to accept both mobile and card payments across all Visa, Mastercard, American Express and RuPay networks.

UPI payment system has become hugely popular for retail digital payments in India, and its adoption is increasing at a rapid pace.

These card-based payments on ‘tap and pay’ basis will help merchants scale their business. With Paytm Card Soundbox, the company solves two problems for merchants — accepting card payments along with instant audio alerts for all payments.

Paytm was the first company to launch audio-based confirmations with Paytm Soundbox in 2019.

“The launch of Paytm’s unique device will transform in-store payments by expanding payment acceptance for merchants by combining Soundbox with NFC or contactless debit and credit card payments with mobile payments. An industry-first solution, the new Soundbox provides both audio and visual payment confirmation through an LCD display to the merchant and the customer,” Paytm said in a release.

Paytm Card Soundbox has a built-in ‘tap and pay’ functionality through which merchants can accept card payments up to Rs 5,000.

The Made in India device, powered by 4G network connectivity, has a 4W speaker, and battery life of five days.