The launch edition of the Global Media Congress (GMC) opened today in Abu Dhabi under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court.

The conference-cum-exhibition Congress is organised by ADNEC Group in partnership with Emirates News Agency (WAM).

The three-day event, taking place under the theme “Shaping the Future of the Media Industry”, sees participation from more than 1,200 media sector pioneers, specialists, and influencers from six continents in the globe, with more than 30 debates and workshops featuring more than 162 globally renowned speakers.

Speaking to ANI, Ali Yosef AlSaad, Director of Communication and International Relations Office said, “We are facing a lot of challenges in the media sector. This is to resolve these problems by talking together. It’s all about breaking the barrios to keep the media sector alive by getting rid of these challenges.”

AlSaad said that digital media is a new phenomenon and Congress will be a good place to discuss these new platforms.

The conference and workshops for young media persons will offer a platform for journalists, tech firms, content creators, digital marketing professionals, streaming giants, entertainment executives, regulators and key media stakeholders to share ideas and exchange experiences.

In addition, the exhibition hosts more than 170 prominent media establishments and companies from 29 countries worldwide, showcasing the latest international technologies specialised in these vital sectors.

Abu Dhabi is all geared up to host a three-day global Media Congress at the Abu Dhabi National Exhibition Centre-ADNEC from Tuesday.