The Super Bowl is advertising’s biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, most advertisers release their ads in the days ahead of the big game to maximize publicity for their spots. In the ads released so far, John Travolta and “Scrubs” stars Donald Faison and Zach Braff sing a T-Mobile themed version of “Summer Nights” from “Grease,” Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
AVOCADOS FROM MEXICO
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
BOOKING.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
BUD LIGHT
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.