Flipkart has been facing huge backlash over its International Women's Day promotional message. For the unversed, the e-commerce website recently sent out messages to people in which it focused mainly on kitchen appliances deals.
"Dear Customer, This Women's Day, Let's celebrate You. Get Kitchen Appliances from Rs. 299.
However, the particular message did not go well with a section of people.
Many slammed the company for being "sexist".
According to netizens, the message reinforced negative stereotypes about women belonging in the kitchen.
'Hey @Flipkart Do you think kitchen is only the place women should be?
#PityOnFlipkart #Flip," a social media user tweeted.
"Bravo, @Flipkart! Bravo for such a stereotypical and sexist offer. Hundreds of women are fighting stereotypes and here you are, offering discounts on kitchen appliances. Are women only meant for kitchen?" another user wrote on Twitter.
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