Nepal attends WTM-2024 with focus on its adventurous tourism, cultural diversity

KATHMANDU: Nepal participated in the World Travel Market (WTM) 2024 in London advocating the need of international cooperation for promoting the country's tourism sector.

Nepal attended the three-day event, which concluded on November 7, under the leadership of the Nepal Tourism Board.

At the event, Nepal presented its potential as a premier travel destination for adventurous travel with rich cultural diversity, and commitment to sustainable tourism.

The WTM 2024 brought together 43,000 participants from 184 countries and featured 82 sessions.

Nepal’s presence at the London WTM was particularly significant, following its recent recognition as the Best in Travel Destination for 2024 by Lonely Planet.

The event provided Nepal with an ideal platform to promote its unique tourism heritage and attractions to a diverse audience of travelers and tourism industry professionals, according to Deepak Raj Joshi, CEO of the Nepal Tourism Board.

Nepal's participation in the World Travel Market will help in its direct involvement in the highly potential market, and this will line up the country in the world's top international destinations.

He said Nepal's participation will also provide an opportunity to establish contact with environmentally-aware travelers interested in our rich culture, unparalleled natural scenery and ecotourism, developing new commercial opportunities.

"Lonely Planet has recognized Nepal as the 'Best in Travel Destination'. This recognition by Lonely Planet has provided additional credibility to Nepal's tourism services. This participation has covered the country's unmatched heritages from the Himalayas to the ancient cultural sites," Joshi said.

According to him, this tourism event is expected to play a significant role in further publicizing and augmenting Nepal as the convergence of adventurous travel, spiritualism and heritage in the context of it already remaining as an attractive tourism destination for the world.

Tourism entrepreneurs and representatives of travel companies, hotels, resort and various tourism-related sectors attended WTM from Nepal.