What do Lady Gaga and Gwyneth Paltrow have in common? They’ve worn some of the most iconic and spectacular gemstones set in platinum to the Oscars. Why is platinum such a popular setting for significant gems? Platinum jewellery is made of 95 per cent pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal.

Platinum Guild International, the marketing association for the platinum jewellery industry, takes a closer look at several standout gemstones and the stories behind them.

More platinum jewellery designs and information can be found here: