If your niche on TikTok skews even slightly towards beauty, GlamBehavior has probably graced your “For You Page” (FYP) crafted by the TikTok algorithm. Behind this account is Supriya Shrestha, a 28-year-old content creator who has been making beauty videos for about two years now.

A quick visit to Supriya’s page will reveal countless tips and beauty hack videos that her viewers adore—the account is currently at 58,700 followers and 2.5 million likes. Her journey on TikTok was accidental when one of her skincare videos landed on one too many people’s FYPs. Following this feat, she says, “At the time, I thought maybe if I lean into this a little bit more and take it more seriously, that kind of snowballed into me posting religiously at 4 pm as I picked up the algorithm.”