Kansas City Chiefs are the reason Rhonda LeValdo is in Arizona for the Super Bowl. But she won’t be here to watch the game.

LeValdo and other Native Americans will be pushing again for the Chiefs to abandon the team’s name, mascot and fan-driven “tomahawk chop.” It’s the same goal they had in 2021 when the Chiefs were vying for a second-consecutive Super Bowl win in Tampa, Florida.

“People are trying to be really positive about Kansas City and what it does and how like ‘Yes, sports binds us all together,’” LeValdo, founder of the Kansas City-based Indigenous activist group Not In Our Honor, said at a news conference Thursday. “It’s not bringing our people into this celebration together. Really, it’s hurting us more because now it’s the bigger spotlight where you’re seeing this all over the world.”

LeValdo will be joined by others from Kansas City and tribes in Arizona to demonstrate outside State Farm Stadium in Glendale. The president of the Kansas City franchise says he respects their right to protest.

Fights against the appropriation of tribal cultures and images have endured for decades — not just with the Chiefs. Native Americans say using iconography and words with Native connotations demeans them and perpetuates racist stereotypes.