Trump attention economy’s most potent stimulus

April 5, 2023
2 MIN READ
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In the currency of today’s attention economy, Donald Trump is the world’s richest man.

His media-engulfed arraignment in New York was an out-of-court Exhibit A. In returning to the no-business-like-show-business metropolis that propelled him to tabloid-fodder fame so many years ago, the former president also returned to the very stage where he thrives the most. As he did so, even in an atypically sedate manner, he demonstrated the peculiar way he encounters the world — as luminary and aggrieved party rolled into one.

Love him? Hate him? Don’t care? Doesn’t matter. Just like during his presidency, he commands notice. Still. Thousands of New York City police officers, the U.S. Secret Service and swarms of journalists deployed across lower Manhattan can all attest to that.

It was a procedural court appearance, the low rung of drama in a criminal case, but it was a full-on spectacle. And calling it that, assessing it in that way, does not diminish it — not in today’s world, where spectacle and all its byproducts drive the attention economy and the cultural conversation.

There was something about Tuesday, and about the five days that preceded it, that was somehow both familiar and deeply abnormal.