Samsung is hoping cheaper but more durable versions of its foldable phones will broaden the appeal of a high-concept design that’s so far fizzled with consumers.
The electronics giant on Wednesday launched its effort to turn things around with two new products designed to function as both a phone and, when unfolded outward on a hinge, a tablet.
The larger Galaxy Fold3 boasts a 7.6-inch display when unfolded and will sell for $1,800, a 10% drop from last year’s model. The other device, the Galaxy Flip3, looks more like a flip phone, but can still be opened from its clamshell position into a 6.7-inch display. It will sell for $1,000, more than 25% below the price for last year’s original model.