A lot of people are angry at Novak Djokovic. And his sponsors may just wait it out.
The world’s top-ranked men’s tennis player is the top seed and defending champion at the Australian Open. But it’s unclear if he can compete Monday after Australian officials again revoked his visa because he lacks a COVID-19 vaccine, leaving his attorneys to appeal his possible deportation.
The Serbian, known for his gluten-free diet and use of hyperbaric chambers, isn’t giving up the fight to seek his 21st Grand Slam. It’s his chance to overtake Roger Federer and Rafael Nadal as the men’s record holder — and every brand loves a winner.
So far, there’s no sign Djokovic’s sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watchmaker Hublot, plan to drop him.