Coca-Cola partners with Viber for new AR lens

Coca-Cola Nepal is collaborating with Rakuten Viber to launch the Coca-Cola augmented reality (AR) Viber lens called the Food Randomizer under the theme of Coke and Meals. Over 10 million Viber users in Nepal will be able to enjoy the fun filter where they can playfully ask their friends, colleagues or family to get them a popular combination of Coke and a meal.

The filter works by randomly generating popular Coke and Meals Combos in Nepal such as Coke and Momos, Coke and Pizza, Coke and Chowmein, and so on. Once the generator stops at a Coke and Meal combo, the user can save the lens and send it to their friends, work colleagues or family asking them to buy the combo for the user. Additionally, the filter also allows users to put their faces.

The AR lens was virtually launched during the “Rakuten Viber X Coca-Cola: Strategic Partnership” press conference held today. This ambitious collaboration between Rakuten Viber and Coca-Cola aims to bring exciting features to the Nepali Viber users.

“We’re very excited to partner with Coca-Cola and introduce this fun, technology-driven way to enjoy different food pairings with family and friends. The Coke and Meals Viber Lens is just one of our many initiatives to make connecting with loved ones even more engaging and unique. We can’t wait to see how many moments of laughter and joy it will bring for our Nepal market,” says David Tse, Senior Director of Viber.

Mr. Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “Coca-Cola makes the joy of shared food moments and togetherness special. The new Coke and Meals Viber lens is our attempt to spark fun conversations especially amongst the youths of Nepal and to celebrate Coke and Meal Moments. We hope consumers will be excited to use the Viber lens and will enjoy sharing it with friends and family.”

Link to Coke and Meals Viber Lens: https://vb.me/cokeandmeals

About Coca-Cola in Nepal

Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities. As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan. Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company's global 5BY20 initiative. Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.

About Rakuten Viber

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.