Hard Rock Kathmandu Launches Messi Burger

Hard Rock International and Hard Rock Cafe Kathmandu today have launched their Messi Burger, their latest addition to their glamorous burger menu line. Hard Rock Cafe launches the Messi Burger as a part of their “LIVE GREATNESS” campaign, as a part of their partnership with the mercurial superstar, considered one of if not the best football players to ever grace the game.

The Messi Burger includes ten flavorful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground buffalo patties, seasoned, and seared to perfection. Taste buds score big with the burger’s winning combination of toppings: white cheddar cheese, sliced salami, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted bun with shredded lettuce and vine-ripened tomato. If you want to get really MESSI, try the burger topped with a fried egg for a small fee.

                          “It is an honour to take our partnership with world-renowned soccer                   star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favourites for a unique and unforgettable experience.”

In 2021, Messi teamed with Hard Rock for the brand's LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

The collaboration pays homage to Hard Rock's roots, as the brand's world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi's iconic symbols such as the number 10, the lion, and his own logo.