The Edsel, Quibi and CNN+? New addition to failures

The Edsel. Quibi. New Coke. The Segway. DeLorean sports cars. The pantheon of colossal business failures has a new member in the CNN+ streaming service.

The news network’s subscription offering hadn’t even been operating for a month before Warner Bros. Discovery announced this week that it would be shutting down on April 30.

“It’s going to be in the Top 10,” said Steve Rosenbaum, executive director of the NYC Media Lab and an expert in business innovation, surveying the lengthy history of products that went belly-up.

While “CNN minus” comments quickly proliferated, it’s no joke to the more than 300 people hired for CNN+, which was in development for two years. CNN is expected to absorb some of those jobs but there will be layoffs — a clear picture on those numbers is still emerging.