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Instagram testing new feature

2021 Sep 12, 8:01, Washington
This Friday, August 23, 2019, file photo shows the Instagram app icon on the screen of a mobile device in New York. Facebook says it’s going to test out, again, an option for users to hide those 'like' counts to see if it can reduce the pressure of being on social media. Instagram, which Facebook owns, will soon allow a small group of random users to decide whether or not they want to see the number of likes their posts and those of others receive. (Photo via AP)

Facebook-owned social media platform Instagram has been testing a new feature that will allow its users to mark other users as their 'Favourites'.

According to The Verge, 'Favourites' will let users categorize their most important Instagram accounts (friends and creators) as their priorities so that the posts by these marked handles will land "higher" in the user's feed.

Alessandro Paluzzi, a mobile developer, had first shared the update regarding this new feature on his Twitter handle.

If this feature sounds familiar, it's because Instagram was testing a different 'Favourites' feature back in 2017, which let users limit the exact audience for each post.

For example, one could share their wedding photo with just their designated favourites, rather than with their entire following.

However, the 2021 iteration of 'Favourites' is about giving you more control over your feed by telling Instagram which accounts are most important to you.

Users generally follow a bunch of different brands and creators on their accounts, but they don't necessarily prioritize their content on the same level as their closest friends and families.

Instagram currently ranks the order of your feed by the most recent and shared posts from the people you follow, plus other "signals" like how likely you'll engage with a post, according to the company's June 2021 blog post about its algorithm.

While you may 'like' several of the posts you see, those might not be the content you're actually looking for, but might be sending Instagram all the wrong signals on what you actually want to see in your feed.

As per The Verge, it's unclear whether this 'Favourites' feature will become an official feature at all or if it will change before it's rolled out more broadly.

In the meantime, users just might see this feature in their account menu, just below 'Close Friends', a feature that lets you control who you share your Stories with.


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