Jason Derulo and VEK to collab

Emerging music artists from around the world have been given a once-in-a-lifetime mentoring experience with Jason Derulo, thanks to a new collaboration between the platinum selling music artist and Danish beer brand Tuborg.

The project marks the sixth year of Tuborg Open, a campaign that uses the power of music to create unique experiences for artists and fans around the world.

The mentoring experience took place in LA where unsigned artists spent one-on-one time with Jason in the studio, discussing performance, producing, songwriting and what it takes to be a success in the industry. Each artist then went on to perform in front of Jason, taking the stage at The Wiltern Theatre, one of Los Angeles’ most iconic music venues.

Speaking about his involvement in the campaign, Jason Derulo said: “There is no play book that exists in the music industry, so if you want to become a musician, you’re almost out there by yourself. But to have somebody in your corner who has been through these experiences can make a big difference. That’s what I love about this campaign. I feel like I’d have bumped my head a lot less if I’d had that kind of guidance, so I’m grateful that I can be a part of the journey these talented artists are on”.

The artists participating in the Tuborg Open project are VEK (Nepal), Dee MC (India), Shokhrullo Abdullaev (Uzbekistan), Halko (Turkey), Iva Lorens (Serbia) and Stoposto (Bosnia). Each will continue to receive support from Tuborg over the coming months as they produce and develop the tracks that they performed in front of Derulo.

Talking about his experience of Tuborg Open, VEK said: “The fact I got to sit down with Jason Derulo to not only talk about music, but to talk about my music, was incredible. He gave advice on songwriting and my performance and I’ll be applying that to my process when I’m back at home”.

Since launching in 2017, Tuborg Open has worked with major music artists including David Guetta, The Chainsmokers, Major Lazer, Clean Bandit, Diplo and MØ to create new music that connects artists and fans across the globe.

Marketing Director of Gorkha Brewery, Ashish Bista, says, “Tuborg and Music has been associated for quite a long time. Tuborg has always been working towards the upliftment of Nepali music scene in every possible way. Tuborg Open 2022 campaign is an initiative on the same purpose where we provide a platform to the Emerging Artists from Nepal to hone their skills and showcase talent. We are very excited for this years’ collaboration with Jason