Despite a night of feel-good vibes and performances by the music industry’s top acts, the Grammy Awards barely moved the needle as a television attraction.
The show reached just under 9.6 million viewers on Sunday, the Nielsen company said. That’s a 4% increase over 2021′s broadcast, a more intimate affair because of the pandemic, and the smallest-ever audience for the Grammys by a wide margin.
Any year-to-year viewership increase is usually a cause for celebration in today’s television world. But that has to be considered a disappointing showing when you consider the previous week’s Academy Awards increased its audience by 58% over 2021.
Jon Batiste was the biggest winner at the Grammys on CBS, which featured performances by Billie Eilish, Olivia Rodrigo, BTS, Chris Stapleton, Justin Bieber and others.
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