Friday Aug 12, 2022
Friday Aug 12, 2022

Grammys barely move the needle in television ratings


Nepalnews
AP
2022 Apr 06, 6:55, New York
Jon Batiste is seen in the audience before going on stage to accept the award for best music video for "Freedom" at the 64th Annual Grammy Awards on Sunday, April 3, 2022, in Las Vegas. (AP Photo)

Despite a night of feel-good vibes and performances by the music industry’s top acts, the Grammy Awards barely moved the needle as a television attraction.

The show reached just under 9.6 million viewers on Sunday, the Nielsen company said. That’s a 4% increase over 2021′s broadcast, a more intimate affair because of the pandemic, and the smallest-ever audience for the Grammys by a wide margin.

Any year-to-year viewership increase is usually a cause for celebration in today’s television world. But that has to be considered a disappointing showing when you consider the previous week’s Academy Awards increased its audience by 58% over 2021.

Jon Batiste was the biggest winner at the Grammys on CBS, which featured performances by Billie Eilish, Olivia Rodrigo, BTS, Chris Stapleton, Justin Bieber and others.


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