Smashing your way to Euphoria: TOD-FOD

Imagine the scene, you’re from Kathmandu going about your day bottling up your feelings, you’re frustrated at..(well living in the valley, almost anything would make you want to rip your hair off!), you pull up to Tripureshwor, walk up a couple of flights of stairs, grab a helmet, put on your favorite AC/DC song, brace yourself with an iron rod and simply begin smashing things. All that rage, all that frustration simply let run amok within the confines of this purplish neon room. The utter and complete release of all those pent up emotions. This is the proposition that “TOD-FOD” offers you as it makes its debut in the Nepali Market.

Nepal’s first ever Rage Room, “TOD-FOD” promises to fill the ever-increasing void in the rather saturated entertainment industry and options available to the consumer in the valley. “If one were to look to have a fun day out with friends or loved ones in the valley, besides the obvious movie halls, restaurants, sports facilities and the occasional yet rare new thing to do Kathmandu truly is a drab place to be for the more casual fun-seeker.” says Bibhushan Sharma the founder of the concept that is TOD-FOD. In such a market TOD-FOD comes as a breath of fresh air, bringing with it a unique premise to the public.

Rage Rooms are a concept that are rumored to have first originated in Japan in the late 2000’s, the idea of venting all your pent up emotions on objects you see on the daily was a great hit amongst the generally frustrated working populace hence its popularity all over the world. This idea today finds itself available to the Nepalese Public at Tripureshwor. Serving up a variety of packages that range from smashing up beer bottles, bowls to wine glasses and decanters with the prices of each ranging from Rs 350 to Rs 1500, TOD-FOD Nepal makes its debut tomorrow, the 7th of January, 2022 available for anyone to vent and seek a smidgen of unconventional relaxation.

The TOD-FOD experience is one that you won’t forget anytime soon. A reporter from the NepalNews team described the experience in the rage room as “simply exhilarating and unexpected”. As you enter the rage room premises, you select your desired package depending on your call for carnage, after which you sign a waiver select a song to play over the speakers in the room, suit up in safety gear which include PPE kits, safety helmets, safety goggles, safety gloves and foot covers if you don’t have covered footwear, you enter the room and simply begin shattering the absolute soul out of the bottles and items.

Speaking of the uniqueness of his project and the difficulties of undertaking such a huge entrepreneurial leap Sharma says, “I can understand why the public might find the concept a bit odd, you should’ve seen the perplexed faces on my parents faces when I first explained the concept of the rage room to them! We could’ve stayed the norm and played it safe but I wanted to do something new, bring something exciting for the youth and the public.”

“The next challenge is trying to explain to the retail empty bottle sellers why we want such a huge supply of glass bottles!” jests Sharma.

“Obviously it’s a challenge, but I believe the Nepali public will hopefully love it”, he adds.

TOD-FOD, the startup defines the modern day entrepreneurial venture, one that looks to sustainable means to run their business and market as per the demands of the target audience. “We buy all our products from scrap yards and later sell them back to the scrapyards, for the smashed bottles obviously the junkyard wouldn’t buy those, so we’ve also ordered a machine from India that turns these broken glasses into sand which obviously can be made use of elsewhere.”, Sharma affirms. Similarly, TOD-FOD owes all of its early popularity to its Tik-Tok campaign, “My entire team, media outreach and marketing is all formed due to Tik-Tok” adds a grateful Sharma.