Sunday Aug 14, 2022
Sunday Aug 14, 2022

Google, Meta face EU probe into possible competition breach


Nepalnews
AP
2022 Mar 11, 17:15, BRUSSELS

The European Union threatened to crack down on an agreement between Google and Facebook parent Meta for online display advertising services, saying Friday that the deal may breach the bloc’s rules on fair competition.

The EU’s competition watchdog opened a probe into a 2018 pact involving the participation of Meta’s “Audience Network” in Google’s “Open Bidding” program.

The European Commission, the EU’s executive arm, said the deal may be part of an effort to exclude ad tech services that compete with Google’s Open Bidding program — which would harm publishers and consumers.

“If confirmed by our investigation, this would restrict and distort competition in the already concentrated ad tech market, to the detriment of rival ad serving technologies, publishers and ultimately consumers,” European Competition Commissioner Margrethe Vestager said in a statement Friday.

The United Kingdom has launched its own inquiry into the agreement between Google and Meta.

The European Commission said it has been in contact with the UK competition authority and “intends to closely cooperate on this investigation following the applicable rules and procedures.”

READ ALSO:

European Union Google United Kingdom Meta
Nepal's First Online News Portal
Published by Nepalnews Pvt Ltd
Editor: Raju Silwal
Information Department Registration No. 1505 / 076-77

Contact

KMC-02, UttarDhoka,
Lazimpat, Nepal

Newsroom
+977–01–4445751 / 4445754

E-mail
[email protected] [email protected]

Terms of Use Disclaimer
© NepalNews. 2021 All rights reserved. | Nepal's First News Portal